• History

        Elia Giacometti was born in 1965 in Romano d’Eccelino city in the north-east of Vicenza province, a place with long-lasting traditions of jewelry crafting. Elia’s father, just like his grand and great-grandfather, owned a jeweller's workshop, so Giacometti grew in magic environment of uncut stones, and ring, chain and pin work pieces. 

     

        No wonder that at the age of twenty he took an internship in Korloff jewelry house in Paris.

     

         "Frankly speaking, I wasn’t the most diligent student. Although I didn’t have any troubles learning, at twenty French women attracted me a lot more than sketches and formulas. I have to say, I’m grateful to my father who put this phrase in the end of each of his letters: "Chi studia tanto impara poco, ma chi studia poco impara niente" (an Italian proverb which can be loosely translated as “He who studies a lot will learn little, yet he who does not study will learn nothing”). This was the only thing that kept me from forgetting about my work."

     

    * in the picture you can see Elia Giacometti with his father

     

  • BEGINNING OF CAREER

         Young Giacometti returned to Italy after five years in France, with a wonderful present for his mother: a golden brooch in the shape of a bird he made himself. Word is, signora Giacometti wears that gift with joy till now.

         «Elia has this wonderful quality: he is always ahead of time! I trust his senses. Ideas that come to his head capture people’s minds! He once predicted Testi’s* success, having nudged him to start that Rebecca line. It’s like he knew that jewelry would charm women!""

         For the next nine years Elia was working at his father’s workshop, polishing his skills. Fresh look, up-to-dateness and perfect sense of style made his creations popular. Word of jewelry masterpieces, made by Giacometti, was making the rounds. Thus there formed a circle of people, who were eager to order jewelry from Elia Giacometti only.

     

    * AlessandroTesti - Italian jeweller, founder of extremely popular in Italy brand Rebecca.

     

    * in the picture you can see Giacometti in his student days

  • OWN BUSINESS

         For the next nine years Elia was working at his father’s workshop, polishing his skills. Fresh look, up-to-dateness and perfect sense of style made his creations popular. Word of jewelry masterpieces, made by Giacometti, was making the rounds. Thus there formed a circle of people, who were eager to order jewelry from Elia Giacometti only.

         In 1999 Giacometti founded his own jewelry company named Perla Penna.

         "I just do what I like. That’s the straight and unavoidable way to success. I’ve never cared for publicity or fame. Come on, I’m not Armani, right?!"

         Theme line of Elia Giacometti work is combination of Vicenza jewelry traditions and recognizable French elegance and fineness. Bold eclectic approach and creative design made his works distinguishable and attracted new clients.

     

    * Romano d'Ezzelino, Provincia di Vicenza

     

  • MILESTONE

        In 2010 Giacometti came to Moscow. At the invitation of his friend he visited traditional Millionaire Fair. While examining curiously artworks of famous jewelers, he failed to notice at first that he became a centre of attraction himself. People were intrigued by a shiny object in his hand. That was a regular Iphone 3G, placed inside a golden casing - made by Giacometti’s own hand.

     

         "First I was surprised by all that excitement. I made that kind of phone just because my Iphone is always in my hands, and I would like to carry something that pleases me. And back then in Moscow they all kept asking: "My God, what is it? Where did  you get it?” And when they learned that I had made it myself, they would leave me their contact details with request to make the same. So I left the Fair with a stack of business cards half-inch thick. And then I thought: that’s a great idea for a business. And it’s right here, in my hands".

  • CAVIAR

         In 2011 a line CAVIAR phones made of gold and real leather was ready. It includes Potenza and Signore sub-collections and totals to 7 models.

         "I wanted that collection to have connection to Russia, ‘cause that was the country that had inspired me to start luxury phones manufacturing. My first customers were Russian, so you could say I have created this line specifically for Russia. However I chose not to ornament my phones in ethnic style. That’s called Hohloma, right? In my mind, that would be too predictable and not quite new. So I tried to recall that evening in Moscow, you know, beautiful people around me, light shining and dresses  glistening, and laughter, and that sound of beautiful Russian songs, and that plentiful Russian food! And there it comes to me all of a sudden: Caviar! This stuff tastes even better than pasta. God, please never tell any Italian I said that! Well, basically, that’s how I found a perfect name for a phone, inspired by my Russian impressions.".

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